Karen McKenna joins TakeTwo as VP of Global Marketing
15 Jun 2022
Karen McKenna joins TakeTwo as VP of Global Marketing.
Rapidly expanding TMC TakeTwo Travel Solutions has appointed Karen McKenna as VP of Global Marketing. Based in the UK, Karen’s new role will cover all aspects of marketing, overseeing the global strategy and drive to strengthen the company’s market position and align these with the company’s desired business goals.
The move comes less than a year since TakeTwo was launched and is the latest milestone in the company’s rapid growth. McKenna has a proven track record of delivering successful travel management consultancy for several Global 500 and FTSE 100 organisations. She has also trained and coached senior management in travel companies across Europe, Middle East, and Mainland China, in partnership with IATA. She is well-versed in the challenges facing a new business, having founded her own successful e-commerce solution and subsequently, an e-learning business, where her travel management courses gained recognition and certification from the BTA, Advantage Travel Partnership, and the government body OFQUAL.
Welcoming Karen to the senior team, TakeTwo CEO Chris Thelen said… ”I am delighted to welcome Karen to TakeTwo. She is a valuable addition to our global team and brings a unique set of skills and experience to the marketing role. Her background in all areas of business development, marketing and project management will bring the expertise needed to maximise market opportunities as the TakeTwo group expands. Karen’s entrepreneurial and innovative style, as well as her passion for digital solutions, will play a pivotal part in TakeTwo’s unique approach to creating customer lifetime value, by improving the customer experience throughout every interaction with our organisation.
Karen is looking forward to her new role and comments. “When I first spoke to Chris and Julie Cope, I was inspired by their vision for the company and their passion for business travel. Working with innovative and entrepreneurial people makes a huge difference to me, as it creates an environment that encourages rather than stifles creativity. As a business owner for the past 16 years, I have acquired hands-on experience of just about every facet of running a company. I can now utilise these skills in a fast-growing, customer-focused TMC where my input can make a tangible difference. I am really looking forward to working with such inspiring leadership and the entire TakeTwo global team, as we drive the company forward on both sides of the Atlantic”.
“Karen’s entrepreneurial and innovative style, as well as her passion for digital solutions, will play a pivotal part in TakeTwo’s unique approach to creating customer lifetime value, by improving the customer experience throughout every interaction with our organisation”